Work
Systems, not slide decks.
Here's what we see. Here's the opportunity. Here's what we'd change. Here's how we'd build it. Here's how we'd know whether it worked.
Flagship case study — Agent Matching System
What if the best agent isn't the agent who sold the most?
Optimal developed a prototype information system designed to identify which real estate agent is best positioned to sell a particular property — right now.
Rather than creating another generic "top agents" list, the system creates a property-specific recommendation.
Property similarity
Comparable sales
Price-band expertise
Current listings
Under-offer activity
Days-on-market performance
Workload
Buyer-reengagement potential
Agent performance
The real product isn't the recommendation. It is the information system behind the recommendation.
Interactive system walkthrough
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The subject property
Property
Every recommendation starts with one specific property — its type, price band, condition, land size and street-level context.
Property type
Price band
Land & configuration
Suburb micro-market
Output
A property fingerprint the rest of the system can match against.
Experience across industries
Different industries. The same problem.
Organisations rarely need more activity. They need better connections between what they know, what they do and what they want to achieve.
- Challenge
- Families, carers, recovery circles and trusted communities needed to stay connected and coordinate everyday support without turning care into surveillance. Existing tools either over-shared raw personal data — location, presence, messaging — or forced people into protocol-level decisions they should never have to make.
- Opportunity
- Separate the warm, human family experience from the consent, permissions and identity coordination happening underneath — so people feel connected to the right people at the right time, with the right level of privacy, never as if they are entering a protocol.
- System
- The Respectful Synchronisation Protocol (RSP) — an invisible coordination layer beneath Love Key Link, Love Key Hub and the Love Key Help Network. It synchronises consent, permissions, identity context, roles, presence and support signals, and keeps a person's represented self — including avatars, likeness and AI stand-ins — tied to the person it belongs to. Consent is a living, revocable state; minimisation is on by default; and identifiable source data is translated into low-resolution signals before it is ever shared.
- Implementation
- A five-stage pipeline: observe behaviour (raw events from people, agents or systems), weight the signal (events become low-resolution weighted signals), synchronise the state (aggregate to a node state such as resonant or friction), expire and decouple (source links decay once no longer necessary), and burn the source (identifiable data is irreversibly destroyed). On top of RSP, a human-first LoveKey entry point — one profile, create or join a hub, invite trusted people, share gentle presence and route support to a trusted contact — with categorical location (Home, Work, In Transit, never raw GPS), delayed validation, and ambient node health shown through calm colour rather than numbers. A cryptographic Event Token records that reciprocity happened, with the source burned before the token ever exists.
- Impact
- Families, carers and recovery circles can answer "are my people okay?" through gentle presence states and soft hub-health colour rather than leaderboards or raw surveillance — with privacy by default and visibility only by consent. The behaviour-to-signal-to-burn model means reassurance is delivered without exposing the identifiable source behind it.
Strategy without implementation is just documentation.
Optimal sits between the boardroom and the build.
- 01
Identify the problem.
- 02
Design the strategy.
- 03
Build the system.
- 04
Implement the change.
- 05
Measure the result.
- 06
Redirect when the evidence says we should.